There has to be a better way

Derek Harris

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Top Stories by Derek Harris

Erich Flynn, CEO, TreeHouse Interactive You have spent weeks researching your markets, building competitive taxonomies and calling together disparate company stakeholders to get your positioning statement complete. Now what? This is a really good question. Just to refresh, the objective of positioning is to find a perception you want to create in your target customer’s mind—one that addresses customer issues and enables you to focus on the highly desired and highly competitive features of your product relative to your competitors products in your target market (see How to Create Positioning that Works - A 5-Part Methodology). Once you find the perception you want to create, you need to take steps to make it happen. It is important to know what a positioning statement is, and what it isn’t. It is not a tagline, advertising slogan, marketing copy for websites and dat... (more)

Fixing Master Data Management - A New Model

Michael Zuckerman, Chief Marketing Officer for Queplix, discusses the advantages of aligning master data elements through harmonization, presenting a fundamental shift in Master Data Management. Enterprise data virtualization solves a perpetual problem: the increasing number of online applications that do not share a consistent and common data set. Uniquely, Queplix presents a persistent metadata server, accessible to all applications to enable a common source of data information and truth. This benefits application areas like customer relationship management (CRM), where cloud-... (more)

Gridstore Makes Scale-Out NAS a Reality for Small & Mid-Size Organizations

Gridstore, a provider of scale-out NAS solutions for the SMB market, on Tuesday announced Gridstore NASg 2.0, a next-generation NAS solution that offers the simplicity, performance and reliability of enterprise-class storage for the small and medium-sized business. Using NASg 2.0, managed service providers (MSPs) and SMBs can achieve a powerful NAS storage grid that eliminates storage sprawl and multiple single points of failure while reducing the cost of standalone NAS solutions by as much as a third. Small and mid-sized businesses depend on their data to run 24/7 like every ot... (more)

Metalogix Offers Public Beta of Metalogix Migration Manager for SharePoint

Metalogix Software, a provider of content lifecycle management (CLM) solutions for Microsoft SharePoint, Exchange, and legacy environments, has announced the public beta availability of its Microsoft Office 365-ready migration solutions. The Metalogix Migration Manager for SharePoint – Dedicated Cloud and SharePoint Upgrade Editions are tried and proven solutions offering gradual and granular migration to Microsoft Office 365. Metalogix is the only company with products approved for use in the Microsoft Cloud infrastructure. “With the recent Microsoft announcement of the public ... (more)

Gridstore Names Lanie Kruger as Vice President of Marketing

Gridstore, the leader in scale-out NAS solutions for the SMB market, has announced the appointment of channel marketing industry veteran Lanie Kruger to the position of vice president of marketing and channel development. Kruger is responsible for extending Gridstore’s channel and OEM footprint while overseeing the core marketing and communications programs that fuel channel growth. “Lanie is a marketing visionary and channel development expert with a stellar track record of building new markets and business development opportunities,” said Kelly Murphy, CEO, Gridstore. “With he... (more)